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Schedules Description
Prin of Advertising
Description:
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.
Term:
2025SU
Section:
BUS-091-259
Schedule Type:
R
Location:
Online
Course Type:
Web/
Instructor:
John Carpenter
Meeting Info:
06/09/2025-08/04/2025 Lecture/Web , Internet, Room NET
Credit Hours:
3.0
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