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Schedules Description
Prin of Advertising
Description:
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.
Term:
2024SU
Section:
BUS-091-259
Schedule Type:
R
Location:
WEB
Course Type:
Web/
Instructor:
John Carpenter
Meeting Info:
06/03/2024-07/29/2024 Lecture/Web , Internet, Room NET
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